It’s bigger than Fortnite and PUBG combined.
While Free Fire is developer Garena’s first game, it isn’t the developer’s first time at the rodeo. Garena has been around for over a decade as a gaming platform and publisher of PC and mobile games in Southeast Asia. In other words: Garena knows its audience, and it knows how to make a game for them.
The main reason Free Fire has been so successful, particularly in regions like Southeast Asia, India, and Latin America is because, unlike PUBG and Fortnite, Free Fire was built and optimized specifically for mobile.
It’s no secret that billions of gamers in these regions don’t own consoles or PCs, and prefer mobile gaming. Furthermore, their phones may not be the latest flagship iPhones or Android devices, so Free Fire is built with this in mind.
It will run on almost any mobile device that has 1GB RAM. On the other hand, PUBG Mobile requires 2GB, while Fortnite needs 3GB. It’s lightweight too, requiring just 1GB storage space. For comparison, PUBG Mobile needs 1.5GB and Fortnite, 2GB.
Easy to play…and win
The gameplay itself is designed for a better mobile experience too. Games are shorter, with lobbies of just 50 people instead of the usual 100, and a smaller playing area forces quicker engagements and plenty of action. Games have a set time limit of 10 minutes too (after which the forcefield covers the entire playing area), although thanks to the small maps, games rarely last the full duration.
The core game mechanics don’t differ too much from other battleground games. Each player starts by parachuting onto the battlefield, and then scatters in search of loot. A forcefield restricts the playing area every few minutes, forcing you to move inside it or die. Your aim is to eliminate the other 49 players, with the last man standing crowned as the winner.
Finally, Garena knows that for a game to keep growing it needs a healthy competitive scene. Free Fire’s fast-paced gameplay and short, high-intensity rounds are perfectly suited to esports and make for a thrilling spectator sport.
PUBG in comparison can be fairly slow, and often feels more like a walking simulator than an FPS, while Fortnite’s complicated building mechanics can be off-putting to casual viewers unfamiliar with the game.
Garena’s efforts to push Free Fire as an esport culminated in the first-ever Free Fire World Cup last month. Twelve teams from across the world flew to Bangkok to compete for US$100,000 prize money. Each team was the champion of its own regional tournament, with nearly 15,000 other teams eliminated along the way.
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